Wellness Boutique

Technogym, the Italian company world leader in wellness, inaugurates the new flagship in Milan.

At Via Durini, 1 in the area that has become the point of reference for designers and architects. The new space, designed in collaboration with the Antonio Citterio Patricia Viel Interiors studio, is spread over an area of over 750 square meters spread over 3 floors.

It is a place designed to live the Wellness lifestyle at 360°, in which not only to buy the best products and services for physical exercise, athletic training and rehabilitation but above all to carry out tests to evaluate one’s performance level physical fitness, receive a personalized training program from expert personal trainers and participate in training sessions. Indeed, TECHNOGYM Milan hosts a permanent calendar of seminars with sports champions, personal trainers and doctors dedicated to specific sports disciplines, such as cycling, running, rowing, triathlon, etc. or to health-related issues such as back pain, diabetes or weight control.

The project was developed by Integra Fragranze, a company specialized in the creation of Olfactory Branding solutions, which collaborates with Luca Maffei and Atelier Fragranze on a stable basis, working with passion and ambition with the aim of building new forms of sensory identity for companies operating at the highest levels in various sectors.

“We thought from the beginning that it would be limiting to conceive this space as a store. It is a place where it is possible to find a series of services, which offers the possibility of capturing the essence of the products without staging a gym or a private home.”