The first European venue of CORE, the super exclusive club founded in 2005 in New York by Jennie and Dangene Enterprise, will open in Milan in 2023.
For two years Jennie and Dangene, American entrepreneurs, spent two weeks a month, every month, around Milan, trying to capture the essence of the city and its rituals. Only at the end of this long inspection did they decide that Milan was the right place to duplicate «Core:», the exclusive members-only club they opened 19 years ago in New York, between Fifth Avenue and Park Avenue
13 categories have already been identified — Fashion, Media, Technology, Catering, Design, Automotive, Finance, Energy and Biotechnology, Art and Culture, Architecture, Real Estate, Legislative and Government, Consulting and Services — among which the 600 members will be selected, members of the club which will open in a historic building in Corso Matteotti, in the heart of San Babila. “To become a member you need to be introduced by some New York member or by the founders, about 20, who have a particular status”.
The goal is to create a Milanese Renaissance, bringing together the brightest minds and leading exponents of the various categories. «Our intention will be to encourage their interaction through sharing suites and penthouses, libraries, chefs and mixologists of the highest quality, a night bar with live music, international coiffeurs, the Dangene Institute, rotating art installations and lively debates, putting people on stage that no one would think of putting on together».
This project was followed by Allegrini, a company present in over 47 countries worldwide, leader in the sector of cosmetics production for the hotel industry. Allegrini chose Luca Maffei and Atelier Fragranze Milano to create the fragrances dedicated to perfuming the spaces of the Club.