LORENZO ORLANDI BERTI IS A JUNIOR PERFUMER AT ATELIER FRAGRANZE MILANO, WHERE HIS CRAFT HAS BEEN SHAPED FROM THE INSIDE OUT: STARTING IN THE LAB WITH RAW-MATERIAL MANAGEMENT AND PRODUCTION OPERATIONS, AND PROGRESSIVELY MOVING INTO FORMULA DEVELOPMENT AND FRAGRANCE CREATION. AFTER AN INTENSIVE TECHNICAL TRAINING PATH (PROFESSIONE OLFATTO, 2018), HE JOINED AFM THROUGH A THREE-MONTH INTERNSHIP AND GREW THROUGH MULTIPLE ROLES—LABORATORY ASSISTANT, PRODUCTION MANAGEMENT, AND TODAY, JUNIOR “NOSE.”

WORKING IN CLOSE COLLABORATION WITH THE AFM CREATIVE TEAM—UNDER THE SUPERVISION OF LUCA MAFFEI AND ALONGSIDE SENIOR COLLEAGUES—LORENZO COMBINES RIGOROUS TECHNIQUE WITH A DISTINCTLY CONTEMPORARY SENSIBILITY, TRANSLATING BRIEFS INTO PRECISE, HIGH-QUALITY OLFACTORY SOLUTIONS. HIS METHOD IS GROUNDED IN CONSTANT SMELLING AND STUDY OF BOTH RAW MATERIALS AND THE MARKET, WITH A FOCUS ON ACCURACY, STRUCTURE, AND CREATIVE RELEVANCE.