At API srl we translate the high technical skills of the various business sectors involved in finalizing a project into imaginative, engaging and dynamic terms aimed at exciting the user.
API srl develops unique and high-performanceproposals for companies in the beauty and luxury sector. The creation of a product always begins with an idea that triggers the creative process. API srl aims to highlight the relevance of the processes dedicated to the creation of a luxury product so that the perception of its prestige is well associated with the complexity of its execution.
If you want your BRAND to be memorable, you cannot fail to consider the sense of smell THE PERFUME
Come and live this immersive experience!
Your senses will be stimulated through images on led walls, virtual reality, colours, music, suggestions … and an absolutely innovative technology for the diffusion of excellent perfumes.
The olfactory memory is the most powerful memory that human beings have, it is active 24 hours a day / 365 days a year from the day of our birth and it is SUB-CONSCIOUS It arrives without filters directly to our Amygdala, to our center of emotions, to the limbic system.
Smell: one of the few senses that is still underused at a communication, marketing and commercial level !!!
People remember 35% of what they hear (smell) compared to 5% of what they see, 2% of what they hear (hear), and 1% of what they touch.